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Coca-Cola and Microsoft Forge $1.1 Billion Partnership to Drive Cloud and AI Innovations



In a landmark collaboration, Microsoft Corp. and The Coca-Cola Company have unveiled a transformative five-year strategic partnership aimed at revolutionizing technology adoption and fostering innovation on a global scale. This partnership signifies a monumental step towards leveraging cutting-edge cloud and generative AI capabilities to drive efficiency, scalability, and digital transformation across Coca-Cola's extensive network. Let's delve into the key highlights and implications of this groundbreaking alliance.


Strategic Objectives

The partnership between Microsoft and The Coca-Cola Company is strategically designed to align Coca-Cola's core technology strategy systemwide, enabling the seamless adoption of leading-edge technology solutions. With a $1.1 billion commitment to Microsoft Cloud and its generative AI capabilities, Coca-Cola reaffirms its commitment to innovation and technological advancement. This collaboration serves as a testament to Coca-Cola's steadfast dedication to embracing emerging technologies and enhancing productivity across its global operations.


Focus Areas:

A core focus of the partnership lies in jointly experimenting with groundbreaking technologies such as Azure OpenAI Service to develop innovative generative AI use cases across various business functions. By harnessing the power of Azure OpenAI Service and exploring solutions like Copilot for Microsoft 365, Coca-Cola aims to revolutionize workplace productivity and drive tangible business outcomes. Moreover, Coca-Cola's migration of all its applications to Microsoft Azure underscores its pioneering role in AI adoption, with the majority of its independent bottling partners following suit.


Driving Digital Transformation:

The expanded partnership with Microsoft marks a pivotal moment in Coca-Cola's digital transformation journey, aimed at providing expanded access to Microsoft's cloud and AI platforms. By leveraging solutions such as Microsoft 365, Power BI, Dynamics 365, Defender, and Fabric, Coca-Cola seeks to enhance efficiency, scalability, and innovation across its system. This strategic alignment with Microsoft reflects Coca-Cola's unwavering commitment to embracing a digital-first approach and harnessing the transformative potential of emerging technologies.


Leadership Perspectives:

Judson Althoff, Executive Vice President and Chief Commercial Officer at Microsoft, expressed pride in supporting Coca-Cola's AI transformation journey and highlighted the significance of solutions like Azure OpenAI Service in driving innovation across all areas of Coca-Cola's business. John Murphy, President and Chief Financial Officer of The Coca-Cola Company, emphasized the exponential growth of the partnership with Microsoft, reflecting Coca-Cola's commitment to ongoing digital transformation.


The strategic partnership between The Coca-Cola Company and Microsoft heralds a new era of collaboration and innovation in the realm of cloud and AI technologies. With a shared vision of driving digital transformation and fostering productivity, both companies are poised to unlock new opportunities and create enduring value. As Coca-Cola continues its journey towards becoming a digital-first enterprise, fueled by emerging technologies, the partnership with Microsoft stands as a testament to the power of collaboration in shaping the future of business.


For more information

Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777, rapidresponse@we-worldwide.com

The Coca-Cola Company, Scott Leith, sleith@coca-cola.com

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Location: Cape Town, South Africa

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